Marketing

Create a brand that stands out and represents you and your business

Running a sustainable child care business means that you need to market your facility to your community. This section provides valuable information and tools for child care providers looking to promote their business and attract new families.

Get the resources you need

Pre-Venture

Here you’ll find resources that will help build a solid foundation for your business, including giving you the basics of child care in Montana and help you jump-start your way to success!

Operations

Operations covers a lot in business, these resources can include information on program structure, policies and procedures, improving business practices, and more.

Marketing

This section provides valuable information and tools for child care providers looking to promote their business and attract new families.

Financial

Child care providers need to have a solid understanding of financial management principles in order to ensure that their business is profitable and can continue to provide high-quality care.

Businesses Should Utilize the Marketing Pie

The goal of the marketing pie concept is to help businesses understand how to allocate their marketing resources effectively and efficiently to achieve their business objectives. By analyzing the different slices of the pie, companies can determine which areas of marketing are generating the most return on investment (ROI) and adjust their strategy accordingly. For example, if a company’s social media slice is generating a lot of engagement and sales, they may choose to allocate more resources to that area of marketing.