The Role of Parent Communication and Community Engagement in Your Child Care Business

As a child care business owner, you know that providing exceptional care and education to young children is at the heart of your business. However, one often-overlooked aspect that can significantly impact the success of your child care program is effective parent communication and community engagement. Building strong relationships with parents is not just about fostering trust and satisfaction; it’s also a critical component of your overall marketing plan. 

Parent communication and community engagement strategies play a pivotal role in ensuring the success and sustainability of your child care program. By actively involving parents in their child’s educational journey and keeping them informed and engaged, you can create a positive and supportive environment that benefits both children and families. 

First and foremost, effective communication with parents builds trust and confidence in your child care program. When parents feel informed and involved in their child’s daily activities, learning experiences, and developmental milestones, they are more likely to feel confident in your ability to provide quality care. This can lead to increased satisfaction, loyalty, and positive word-of-mouth referrals, ultimately contributing to the growth and success of your business. 

One strategy to enhance parent communication is through regular updates and newsletters. Consider sending out weekly or monthly newsletters that highlight upcoming events, classroom activities, and important announcements. Include photos and anecdotes from the classroom to give parents a glimpse into their child’s day and foster a sense of connection and involvement. 

(Anytime there are photos of children, make sure you have a signed waiver from a parent/guardian! Here’s a waiver template to get started.)

Another effective strategy is to utilize digital communication tools such as mobile apps, Child Care Management System (CCMS) tools and online platforms. These tools can streamline communication between parents and caregivers, allowing for real-time updates on their child’s activities, behavior, and development. Parents can receive instant notifications, access important documents and resources, and even communicate directly with teachers and staff, fostering a collaborative partnership in their child’s care and education. When parents have an opportunity to interact with each other, they are more likely to feel a part of your community.  

Engaging parents in meaningful ways can further strengthen the parent-provider relationship. Consider hosting family events, workshops, or parent education sessions to involve parents in their child’s learning and development. Encourage parents to participate in classroom activities, volunteer opportunities, or special projects, fostering a sense of belonging and community within your child care program. 

Look outside your program and be a part of the community you live in as well. If the opportunity exists to volunteer as a classroom at a local event; do so.  Walk in your holiday parade as a group. Volunteer at your towns pancake breakfast. Take part in fundraising that goes towards things other than your business as well.  When you work as a part of the community, the community notices you. This type of community engagement is a critical piece of your marketing plan.  Not only do you teach your children, parents and community about what you do, but your community sees you engaging in them as well.  This will spark positive attention to the important work you are doing in your business. 

– Kendra Edlin is one of Zero to Five Montana and Montana Child Care Business Connect’s Business Advisors. She can be reached at